Case Study - Never Famous
Never Famous is an online employment portal for concert tour and festival staff, created by concert touring industry leader Jerome Crooks to connect tour staff and tour production companies. The company fills a unique niche within a tight-knit, but international industry.
The Never Famous website needed to cater to experienced concert tour staffers as well as bands and production companies. N&C created a customer management system-based website specifically for that purpose.
The membership-based site allows tour personnel to manage profiles featuring job titles, experience, resumes, notable tours list, references, and even scheduling assets such as departure airports locations. One of the key tools that differentiates Never Famous from its competition is the Availability Calendar that allows staffers to identify blocked dates where they might be tied up with other tours. This is a critical planning advantage during busy touring seasons.
Membership is based on referrals and experience, so bands and production companies are assured of qualified candidates. Custom web tools allow them to search candidates in the database by name, job position, dates and availability.
The site also features a social wall, About Us page, photo gallery, messaging tool and industry resources.
- Jerome Crooks, Partner
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