The Shell Houston Open is a PGA tournament put on by the Houston Golf Association and held every spring on the north side of Houston. It brings attention to Houston each year with the influx of media, PGA pros like Phil Mickelson, Fred Couples, VJay Singh, and tens of thousands of fans. Some people do not realize this, but the Shel Houston Open (SHO) is actually a non-profit with numerous Houston area children’s charities.
Nelson & Co. (N&C) has been involved with this event for about seven years now providing a host of services such as web design, content management, web development consulting, event photography, POS material design and distribution (with Rhino Marketing), and brochure/marketing material design and production. This year was a big year for us in that we had the opportunity to help the event with a majority of their print design work. It all started with their desire to have a new look this year. N&C did not conceptualize the first piece that dictated the new branding, however we have been instrumental in carrying the new look-and-feel forward into all of the print pieces.
Pieces included the 2011 HGA Year in Review, a 24-page recap of 2011, slide graphics for use in commercial video, Venue flyers promoting the rent properties available to corporate sponsors, a 16-page Pricing Guide for advertising, sponsorship and client entertainment opportunities, and a new look-and-feel for their website which included a new Mega-Menu system.
The shellhoustonopen.com website is very content rich and there has always been a challenge when trying to manage that content in a way that allows visitors to navigate through the site and find the information they are seeking. In addition to tying in with the new look, the home page now has a news-oriented feel, less vertical scrolling and the Mega-Menu provides additional real estate for promotional banners and content related to the sections being navigated. The site also received a “social” update with YouTube, Facebook and Twitter links as well as RSS fed content for subscribing to news feeds and pushing the content out to various pages in the site, and news agencies.