I recently read an article from the i-Entry Network regarding a Google algorithm change announcement related to site who significantly load their pages with ads and who, in particular, have important content below the fold. Matt Cutts wrote the following on the Google Webmaster Central Blog:

We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

One thing we have been working with clients on this past year is breaking large pages down into relevant chunks of information so that the user doesn’t have to scroll down to find it. I believe you will see more sites migrating in this direction as a result of this Google initiative.


Nelson & Co. is a Sugar Land, Texas based graphic design firm serving the Greater Houston area with turn-key print and web design projects coupled with smart web marketing practices since 2002 and is proud to be listed in the Houston Business Journal’s Book of Lists as a Top 25 Graphic Design Firm serving corporate, mid-sized and even start-up businesses alike with powerful branding and marketing tools. For more information on Nelson & Co. visit www.nelsonandco.net or contact us at (832) 532-7220.

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