Google Quality Guidelines

Google is continuing to improve their search algorithm to weed out “black hat” SEO practices, or web spamming. Nelson & Co. strives to manage their SEO clients with a “white hat” strategy, which is to say that the marketing techniques improve the site’s readability and usability while following Google’s quality guidelines. If you have never read them, feel free to follow this link to learn more about them and how Google perceives web promotion.