Branding Trends 2024
As we observe the ever-evolving landscape of marketing, 2024 promises an exciting array of branding trends that will redefine how brands connect with their audiences. From immersive experiences to ethical
Central Bank is a Houston based community bank founded in 1956 with four locations spread throughout the Houston area (Midtown, Post Oak, Heights, and West Houston). In 2005, they sought N&C’s expertise to help develop a brand image that reflected the bank’s commitment to the region it served.
Positioning the company as “Houston’s bank,” N&C rolled out a package of standardized graphic elements featuring images of Houston area landmarks. The organization evolved over time and recognized that it was necessary to proactively update their brand identity to reflect their changing business.
In 2016, N&C updated the original design to feature a new color palette and design elements. This fresh, new look drove the production of a new collection of printed collateral. It also triggered the development of a revised Purpose Statement that would both unify staff behind a common philosophy and fuel future marketing and business activities.
While the project began as a simple Brand Identity Package, it has grown to include a large library of graphic design, print and promotional projects.
Logo modifications
Business Cards
Letterhead
Envelopes
Brochures
Flyers
Posters
Pocket Folders
Executive Stationery
Purpose Statements
Email Marketing Graphics
Direct Mail Graphics
Door Hangers
Yard Signs
Central Bank has a visionary approach to expressing their image. While maintaining commitment to brand, they recognize the need to purposefully evolve it to match changing market needs, an expanding client base and emerging technologies. N&C continues to support Central Bank brand and identity initiatives and is very proud of the long-standing association.
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Nelson & Co, LLC is a Texas-based, boutique digital marketing agency, delivering the rare combination of creative visual design and technical digital expertise to Houston-area organizations and businesses.
Our services encompass digital marketing, web design and development, graphic design, and social media.
As we observe the ever-evolving landscape of marketing, 2024 promises an exciting array of branding trends that will redefine how brands connect with their audiences. From immersive experiences to ethical