The 2015 Shell Houston Open was an exciting one. It ended with a three way tie (Holmes, Wagner and Spieth at 16 under par) causing a playoff from the 18th tee box. That three-way playoff resulted in a second playoff from the 18th between J.B. Holmes and former Shell Houston Open Champion, Johnson Wagner. J.B. Holmes came out on top and will be featured in the 2016 tournament literature. At that time, Nelson & Co. will be celebrating its 12th year serving the Houston Golf Association with tournament literature, web and print graphics. “It’s a year-long effort” stated Damien Nelson of N&C. “We start by shooting venue photography during the tournament and immediately begin employing those images in the shellhoustonopen.com website, then we begin working with the HGA Communications Director to develop sales literature, souvenir programs, signage, pairings guides and a host of other print pieces. We love doing this work and are grateful for the relationship.”
Branding Trends 2024
January 24, 2024
As we observe the ever-evolving landscape of marketing, 2024 promises an exciting array of branding trends that will redefine how brands connect with their audiences. From immersive experiences to ethical commitments, emerging trends are innovative, purposeful, and deeply engaging. Personalization Beyond Limits Personalization like “Dear <FIRST NAME>” just doesn’t cut it when advancements in technology have paved the way for hyper-personalization. In 2024, brands will transcend basic personalization, leveraging AI-driven insights to curate individualized experiences
