Affordably Enhance Web Presence with a WordPress Theme Integration
A WordPress theme integration, using pre-built theme templates, can be an affordable way of improving a company’s web presence. Here’s an example: Mosaic Advisors is a Houston based wealth management firm, with whom Nelson & Co., LLC (N&C) had an established relationship for a several years. N&C had been involved with them by handling website maintenance for their previous site during this time, however it was a pure HTML website that was difficult to maintain; the design was somewhat out dated with an older design size and style; and had a poor user experience when viewed from a mobile device. The latter issue not only adversely affects user experience, but is a factor considered by search engines in their ranking algorithms.
In 2015, N&C had the opportunity to help enhance Mosaic’s web presence. A new website development project was undertaken. The new project involved the implementation of a WordPress theme that was mobile responsive, used parallax techniques and included some video background effects. Mosaic is very happy with the new site, which can be viewed at mosaicadvisors.com. N&C looks forward to continued collaboration with this firm.