Case Study - Meridian PM

THE CHALLENGE

The Center for Craniofacial & Dental Sleep Medicine is a Houston-based company specializing in dental sleep medicine and sleep apnea treatment. Its founder, Samuel E. Cress, D.D.S., contacted us to help launch its exciting new product, the Meridian PM.

An FDA-cleared oral appliance for the treatment of obstructive sleep disorder and snoring, this innovative new product needed a brand identity package that effectively told its unique story.

THE PROCESS

After diving deep with the client into both product and the company to explore its values, goals and story, our creative team got to work developing a suite of branding tools that would effectively communicate this image across all marketing materials, both physical and digital.

THE CREATIVE

The resulting brand identity package included logo, physical letterhead and envelopes, business card, electronic letterhead for MSWord, and an electronic email signature for Outlook.

“No one understands the value of branding more than Nelson & Co. In an increasingly competitive market, brand strategy gives you a major edge and N&C is right there with you all the way.

I partnered with N&C for my FDA cleared oral appliance for the treatment of Obstructive Sleep Apnea, Meridian PM. From logo design, web creation, packaging and trade design to stationery and marketing material, N&C hit a home run.”

- Samuel E. Cress, D.D.S

THE OUTCOME

The client was pleased with the results…so pleased in fact, that they engaged us for a comprehensive full range of services, including: market research and development of an overall marketing strategy; image/branding development; design and production of collateral, digital assets and promo materials; trade show display development; copywriting for a wide variety of applications; and web development and support.