Consortiem is a Houston area business who was recently seeking to brand their newly established business cost management services company. They approached Nelson & Co (N&C) for a turn-key project that included a logo, business cards, flyers and a website. N&C immediately went to work gaining an understanding of the company officers, mission, goals, services and target audience. Armed with this information and general market research, N&C developed the color palette that would be used for any branding, and carried the colors forward in a logo concept. Once the logo was established, business card and flyer layouts quickly followed. The website is discussed in a separate article however it is a site built on the popular WordPress CMS platform. Armed with these material, Consortiem has been able to move forward with sales and marketing. They have since landed several significant corporate and institutional accounts and see the project as an overall success.