Years ago, Google purchased Blogger.com and subsequently posted that their search results will be geared towards fresh content. These two actions highlight the need for having some form of fresh content online where you can periodically publish information about your company or industry that is timely, relevant and geared towards the products or services you offer. N&C offers copywriter services for this need and will help build a strategy around your goals and web marketing initiatives. Besides search engine positioning, the articles help establish your organization as a "thought leader" in the industry, can lead to media attention and republishing opportunities, and can be disseminated to your social media and e-news readership so that you are regularly reaching your customers and drawing them to the site for more information and cross promotional opportunities.
