Web Marketing

Google is continuing to improve their search algorithm to weed out “black hat” SEO practices, or web spamming. Nelson & Co. strives to manage their SEO clients with a “white hat” strategy, which is to say that the marketing techniques improve the site’s readability Read More

I recently read an article from the i-Entry Network regarding a Google algorithm change announcement related to site who significantly load their pages with ads and who, in particular, have important content below the fold. Matt Cutts wrote the following on the Google Webmaster Central Blog: We’ve Read More

The term “online reputation management” came up a number of years ago and it immediately got my attention. This term relates to both organizations and individuals. As information continues to move online, its importance is ever growing. Read More

Google recently rolled out an algorithm update and its all about “freshness.” Discussions have ensued, but the consensus appears to be that, though this was a very subtle update, its purpose is to better target the newest content possible. Those with traditional static web pages may Read More

In Web Marketing After SEO – Step 1 and Step 2, we discussed the implementation of a blog tool, RSS subscriptions, distributing blog content throughout your website, and feeding blog content to your social platforms such as Facebook and Twitter. In Step 3, we’ll discuss how to use your Read More

In Step 1 of our “Go Social” series, we discussed the benefits of integrating a blog tool into your website and how to distribute the added work among office staff members, while still maintaining control over final published work. We also pointed out that this will lay the groundwork for Read More